Herd & Feed Management Conference

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The LINQ, Las Vegas
October 25-27, 2017

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Conference Information

Room Reservations

Conference attendees are responsible for making their own room reservations directly with the LINQ hotel. The special group rate for our conference is $69 per room until Monday, October 3, 2016, plus a resort fee (explained below) per night and taxes.

Reserve Your Room

We recommend that you make your reservation online to save on reservation fees. For a $15 per reservation fee, attendees may call the hotel at 866-523-2781. This fee will not apply to reservations made via the Internet. Individuals must identify themselves as part of the DHI Computing Service Group. All reservations must be guaranteed with a deposit for the first night's guestroom and tax charge. If reservation is guaranteed to a credit card, the first night's guestroom and tax charge, per guestroom, will be billed immediately to the cardholder's account. It is policy to require a credit card or cash deposit for incidental charges.

Resort Fee

Total charges presented on the website will include only the room and tax charges. The daily resort fee of $29.00 per room, per night, plus the current Clark County room tax of 12% (tax is subject to change) will be added to your reservation upon check in. This fee includes:

  • Unlimited local phone calls (no long distance or international calls)
  • Two (2) Guest admissions per day to the Fitness Center (does not include use of the spa)
  • In-Room Internet access to include two (2) devices per room per day (property-wide and inter-property roaming available at that property for an additional fee).


Parking is available at no charge for valet and self-parking.

Cancellation Policy

The hotel requires a 72-hour cancellation notice prior to the arrival date and the guest may then cancel the reservation with no penalties. However, if the reservation is canceled less than 72 hours prior to arrival date, the guest will forfeit their deposit of the first night's room and tax. When booked within 3 days, cancellations will be allowed but the guest will forfeit the first night's room and tax deposit.

Billing Pre-arrangements

The hotel will secure a credit card deposit at the time of check-in. If attendee needs to make pre-arrangements, they should allow 14 days for a credit card and 30 days for a check. Please contact 1-800-Caesars for additional information about these arrangements.

Early Check-in

An early check-in fee may apply to attendees arriving prior to the hotel's check-in time of 4:00 pm. Guests wishing to avoid the fee may complete their registration paperwork upon arrival and store their luggage at the Bell Desk.

Get a Room


Wednesday, October 25th

Software updates for Consultants and others who bring laptop computers

1:00—2:00 p.m.

Registration and individual one-on-one consultations by appointment

2:00—5:00 p.m.

Thursday, October 26th

Registration Continues

7:30—8:00 a.m.

General Session

8:00—10:00 a.m.


10:00—10:15 a.m.

Breakout Classes (see descriptions below)

10:15 a.m.—12:00 p.m.


12:00—1:00 p.m.

Breakout Classes (continue)

1:00—3:00 p.m.


3:00—3:15 p.m.

Breakout Classes (continue)

3:15—5:00 p.m.

Friday, October 27th

Breakout Classes (continue)

8:00—10:00 a.m.


10:00—10:15 a.m.

Breakout Classes (continue)

10:15 a.m.—12:00 p.m.


12:00—1:00 p.m.

End Conference

1:00 p.m.

Breakout Sessions

  • DHI-Plus
    • Inventory and Finance Projections—More accurately project your future cow numbers, milk production, income and expenses, and profit margin. Do "What if?" analysis as you make important business decisions.
    • Sharpen your skills and become more efficient with data entry, analysis, and custom reports.
    • Data analysis tools—Cohort analysis, breeding analysis, and events analysis.
  • Pocket DHI-Plus and RFID
    • Bring efficiency to your operation with this money-saving tool.
    • Learn how to use RFID for vet check, shots, vaccinations, inventories, and more.
    • NEW—Calving/Enrollment module now available. Features available: Record Calving data and assign RFID to calf at time of calving. QuickID Task for assigning Bangs/Vaccination tags.
  • Rx-Plus and Rx-Tools Drug Tracking modules
    • Learn the Rx-Plus tools that help keep you in compliance with FDA record-keeping regulations, including demonstrations and detailed instructions.
    • Pocket Rx-Plus Drug Tracking—Record vital drug-treatment records cow side.
    • Enhance the ability of your dairy to properly care for your animals.
  • DHI-Plus Mobile Service
    • Make informed decisions anywhere, anytime.
    • Real-time data look-up from your DHI-Plus computer via the Internet, smart phone or tablet.
    • Use on many different devices:
      • Apple iPhones and iPads
      • Android phones and tablet computers
      • Windows phones and tablet computers
      • Laptop and desktop computers via an internet browser
    • View a number of DHI-Plus and EZfeed® reports right from your smartphone or tablet computer. Drill down to more detail in the subsections like Vital Statistics, Breeding, etc.
    • Enables multiple authorized people to use the service including dairy personnel, consultants, veterinarians, etc.
  • Genomics
    • Learn how to utilize genomic data in DHI-Plus for sorting and ranking animals.
    • Find out how to get genomic data automatically brought into your DHI-Plus data for individual animals.
  • Learn how to Analyze Feed Center Efficiency & Shrink.
  • Focus on profitability and bottom line. What changes make a difference to your profitability?
  • Setting up of Pens / Classifications / Grouping / Capacity / Cattle Values / Scale Effects.
  • Ration Setup - Premixes—Scenarios.
  • Organizing Ingredients, naming schemes, inventory costs, pens, sorting options, grouping - Ingredient History, scale effects.
  • Learn how to enter, import and organize data, to efficiently summarize your information.
  • Create and modify reports/graphs and summaries, automate functions, and interface with other programs.
  • Effectively track Inventories and Shrink, setting benchmarks for success.
  • Evaluating Actual Information—Where does the Actual feed information come from? Ingredient values and changes—Where do they come from?
  • Feed System Automation.
  • Bunk Management.
  • Importing bulk tank and weather data.
  • Feeder evaluations and what makes a difference.
  • Trouble shooting hardware issues . . . Pocket PCs, radios and antennas
  • Learn how to manage inventories.
  • Record deliveries, and reconcile and adjust inventories.
  • Setup feed contracts and track delivery of contracted feed ingredients.
  • Editing load values, applying additional information, and tracking historical changes.
  • Setting up and organizing Incoming and Outgoing Commodities in EZweights and other items.
  • Setup and handling of crops, fields, acreage, owners, harvesters, and other details with harvests.
  • Organizing Ingredients, naming schemes, inventory costs, pens, sorting options, grouping - Ingredient History.
  • Learn how to validate and evaluate data going across your scale coming in and going out.
  • Effectively track Inventories and Shrink, setting benchmarks for success.
  • Evaluating Actual Information—Where does the Actual feed information come from? Ingredient values and changes—Where do they come from?
  • Feeder evaluations and what makes a difference.
  • Usage and inventory reports.
  • Building and customizing reports.
  • Exporting data
  • An interactive and discussion-based class focusing on analysis tools in EZfeed and DHI-Plus and how to help your dairy producers be more profitable.
  • Learn new concepts and training for Cohort Analysis, Breeding Analysis, and Rx-Tools.
  • Concepts and training on Feed intakes, Feed cost per CWT, IOFC, Feed Efficiencies, Feed Inventories, Managing Shrink, and Bunk Management.
  • An interactive and discussion-based class focusing on the constants and changes in the industry.
  • Review procedures in DHI-Provo software packages to enhance services provided by DHIA.
  • Keep up to date on DHI-Plus/DHI-Plus Mobile/EZfeed/EZweights features used by dairy producers and consultants.

Conference Speakers

Steve Luther Carlson, DVM
Should you feed for production or components?

Dr. Steve Luther Carlson completed a Bachelor's Degree in Animal Science with an emphasis in Dairy Science from Washington State University in 1991 and finished his Doctor of Veterinary Medicine in 1995. Dr. Carlson has been working in the dairy herd industry ever since. He currently is the Nutrition and Management Consultant at Nelson-Kloss Dairy Production and is a member of several organizations:

American Association of Bovine Practitioners
American Veterinary Medical Association
National Mastitis Council
American Association of Veterinary Immunologists

He has been licensed in the states of California, Washington, Nevada, Iowa, and Texas.

Dr. Carlson's work has been published in several different journals including the International Journal of Applied Research in Veterinary Medicine, and the Journal of Veterinary Internal Medicine.

On top of an outstanding career in the veterinary field, Dr. Carlson has also been married to his wife Robin E. Dennis since 1998 and together they have two beautiful children.

Dr. John B. Cole
New Genetic Evaluations for Health Traits—How selection for better health impacts dairy profitability

Dr. John B. Cole is Research Geneticist (Animals) and Acting Research Leader at the Animal Genomics and Improvement Laboratory, ARS, USDA, in Beltsville, MD. He is a native of south Louisiana, a graduate of the Louisiana School for Math, Science, and the Arts, and received his Ph.D. in animal breeding and genetics from Louisiana State University in 2003. Since 2005, he has authored more than 100 peer-reviewed articles, proceedings papers, book chapters, technical reports, and popular-press articles. He has made presentations to industry and university groups across the United States as well as internationally, and is an expert on genomics, calving traits, data visualization, health data, and lactation persistency. He has been senior investigator or co-investigator on 6 funded grants worth more than $4.5 million. His research contributions were recognized in 2015 with the award of the Jay L. Lush Award in Breeding and Genetics from the American Dairy Science Association. He resides in Bowie, MD, with his wife and two sons.

Terry Ketterling
An overview of successful management strategies.

Terry Ketterling along with his family, own and operate TLK Dairy Inc. and TLK Farms Inc.

Terry, an Idaho native, grew up on a 30-cow dairy farm in Rupert, ID. Terry started his agricultural journey with his brother farming in Raft River, Idaho. He then moved to farm in Oreana, Little Valley, and finally settled in Mountain Home, Idaho in 1984. Terry farmed sugar beets, wheat, alfalfa and was very active with the sugar industry serving on several boards.

Elwyhee Sugar Board—1988-1997
Snake River Sugar Company—1994-2010
Snake River Sugar Company Chairman—1997-2008
Idaho Co-op Hall of Fame—2009
Dairy Farmers of America Member of Distinction—2016
Alumni of "Leadership Idaho Agriculture"

Terry has agriculturally grown and diversified to his current operation by adding dairy to his farming operation. In 2001 he purchased a 700 cow dairy in Wendell, ID. Then in 2002 he decided to build his own dairy in Mountain Home, ID. Today that operation has grown to 10,200+ milking cows in 3 parlors. In 2017, TLK built a 1,530 head "Nursery" to raise new born calves in an indoor calf development center. This facility allows calves to be in group pens from day one until weaning. The "Pantry", an indoor 71,500 sq. ft. indoor commodity barn was also added this year to provide a weather controlled environment to help minimize shrink. The farm raises corn silage, alfalfa and triticale for the dairy. TLK also composts waste from the dairy to be used as fertilizer on TLK's 9000+ acre farm as well as other local farmers. Terry's wife Linda, along with son Tony and daughter Launa Fowler are all part of the day-to-day operation.


Interact with dairy decision-makers from around the country.

The DHI-Provo Annual Herd and Feed Management Conference will allow you to share your services with important decision-makers in the dairy industry and enhance your company's image. As an exhibitor, your company will enjoy the following benefits:

  • Personal Contact—Substantially increase your visibility and exposure through face-to-face contact with potential customers. Use this opportunity to showcase your products and services personally and further build your relationship with current customers as well. This level of exposure with quality attendees within your target market is rare for such an affordable price.
  • Brand Recognition—Exhibitors will be introduced during the opening general session. Exhibitors who sponsor a specific event during the conference will also be introduced at the beginning of the sponsored event. Your logo will also be displayed in the conference program given to every attendee and on a sign at our registration table.
  • Sponsorship Opportunities—Capture the attention of key customers and prospects in memorable ways by sponsoring either an event or item of swag given to every attendee. These opportunities have proven to be a terrific way to create greater awareness, maximize name recognition, and strengthen relationships.
  • Increased Publicity—Enhance company visibility with the audience that matters. An article thanking our sponsors will be posted on our website following the conference.
  • Free Registration—Enjoy full access (for one person) to the entire conference for sponsorship of at least $750. Not only will you be able to interact with potential clients, but by attending classes you will gain insight into the current issues they are facing and discussing. This puts you in a better position to understand how your services can meet their needs. Additional registrations can also be purchased at a discounted rate for more members of your staff.

Attendee Profile

The DHI-Provo Herd and Feed Management Conference stands out because every attendee is a dairy professional. These individuals represent dairies and dairy consulting organizations of different sizes from all over the United States. They have direct influence on which services and products their dairies use and typically take home many exciting insights.

Attendees include:

  • Owners
  • Dairy managers and herdsmen
  • Feed managers
  • Feed consultants
  • Nutritionists
  • Veterinarians
  • DHIA managers and personnel
  • Other key industry dairy professionals

Sponsorship Information

Sponsorships help offset conference expenses and allow us to keep registration fees reasonable for attendees. Sponsorships include registration booklet materials, nametag lanyards, meals and/or breaks, etc. Exhibitors are introduced at the opening session and are encouraged to be present for that meeting. We also introduce each exhibitor at the beginning of the event that is sponsored and encourage attendance at that event.

Marketing Materials

With a sponsorship over $750, any "small" marketing materials you provide will be placed in the conference binder/bag given to every conference attendee. In the past, these materials have included items such as small brochure/advertisements, pens, post-it notes, etc.

Complimentary Registration

Exhibitors are encouraged to participate fully in the conference. Exhibitors receive one conference registration with a sponsorship of $750 or more. Conference badges are provided with the name of the individual and organization for each registered person. Your conference badge is your admission ticket to all conference events, sessions, and meals.

Reserve your exhibit space today!

Contact Ladd Muirbrook at DHI-Provo
1525 West 820 North
Provo, Utah 84601
Phone: (801) 429-2146   |   Fax: (801) 374-5316