Why are we rebranding?

History
DHI Computing Service, Inc.
Founded in 1954 by Bliss H. Crandall

Bliss Crandall Founder

DHI Computing Service, Inc. is a leading data processing and software company with its headquarters and data center located in Provo, Utah. There are four divisions: DHI-Provo/Amelicor—the dairy division, PCIS GOLD—the health care division, FPS GOLD—the banking division and GOLDPoint Systems—the finance company division.

The dairy division of DHI Computing Service, Inc. has been doing business as DHI-Provo for many years. During that time the services and products offered by the dairy division has expanded. In addition to the core services of processing DHIA records and providing the DHI-Lab and DHI-Plus herd management software, a number of years ago the dairy division added the EZfeed and EZweights systems to the product line. EZfeed is the industry leading feed management system. EZweights is a platform scale system used to record deliveries of commodities to the dairies and it interfaces with the EZfeed system.

EZfeed DHI-Plus and EZweightsEZfeed and EZweights

Rebranding

With the objective to do business using a name that more broadly covers the expanded line of services and products, DHI-Provo announced on October 26, 2017 at our 63rd Annual Herd and Feed Management conference held in Las Vegas, that it will begin transitioning to do business using a new name, Amelicor.

Amelicor Logo

The name Amelicor has its roots in two words: Ameliorate and core. The definition of Ameliorate is to improve or make better. Core is defined as the central and most important parts. Therefore, you can think of the new name, Amelicor, as Helping improve the core of your business.

Facts about the name change

The ownership, management and team members of DHI Computing Service, Inc.'s dairy division remain the same. It's location and phone numbers remain the same. The names of the services and products remain the same. The on-going software and system development will continue to move forward. The outstanding customer service will continue to be provided by the same dedicated and professional staff. The new name of the dairy division more broadly covers the expanded line of services and products.

Over the coming weeks and months, you will see the new name of the dairy division, Amelicor, begin to appear in emails, letters, advertisements, flyers and at trade shows. The web site will be changed to Amelicor.com.

We will keep you informed of the changes to help make this transition smooth for you. We will continue each day with the commitment to help you improve the most important things in your business.

We will retain the registered DHI-Provo doing business as (DBA) name and all correspondence, mail and emails, will continue to be received into the future. All contracts using DHI-Provo will remain valid and in effect. We have registered the Amelicor DBA and will transition to it.